The $21,000,000 Crosswalk 

The target audience for this agency promotion piece was a recently promoted marketing executive at an automotive brand known for building some of the safest cars in the world.

This one-of-a-kind new business prospecting tool featured the agency's success in the category (more than $21,000,000 in incremental sales revenue for automotive direct marketing clients) and proximity to the target's offices (we were right across the street).

Hand-delivered while the executive was at lunch, the piece so impressed him he called requesting a meeting with the agency less than two hours after it was placed on his desk.